26 August 2025
Tuesday ∙ 6:00 PM – 8:00 PM
Laura Craig
Founder & Marketing Director of Vivo Marketing
Laura is a seasoned marketing strategist and the founder of VIVO Marketing, boasting 16 years of extensive experience in the field. Her expertise spans across working with over 350 brands, ranging from top-tier corporates to SMEs. Laura's unique approach combines high-level marketing strategies with practical execution tactics, enhancing efficiency and optimising budgets. She has a robust background in psychology, which she skilfully integrates into her work to forge deep connections with audiences.
Professionally, Laura's journey includes significant roles in sales, category, and marketing at renowned companies such as Unilever, L'Oréal, and Carlton United Brewery. Since founding VIVO Marketing in 2016, she has guided over 350 SMEs in crafting impactful strategies and executing marketing tactics.
Laura is also an adept mentor and trainer, having facilitated numerous courses including the Lead Generation Maximiser and Business Momentum for Coaches. Her academic credentials include a double degree in Marketing and Psychology, complemented by various courses in business and marketing mastery.
About the presentation
More to be announced!
Dr Desley Lodwick
Executive Director of Aberrant
With a background spanning technology, entrepreneurship, and leadership development, Desley challenges conventional thinking, advocating for marketing approaches that align with how adults make sense of the world at different stages of development. Her work explores how shifting sense-making capacities influence consumer behavior, engagement strategies, and brand trust in an increasingly complex era.
An engaging speaker and thought leader, Desley offers a unique perspective to marketing by integrating contextualism, wise leadership, and adult development theory, which helps businesses navigate dynamic markets with greater insight and adaptability.
About the presentation
More to be announced!
The where, when and how
Time
6PM - 8PM
Tickets
Tickets are $32 each, or $60 for two. Buy your ticket now, or register for our mailing list where the link to our ticket booking system is sent out a few weeks before each event.
Event Supporter Tickets: This ticket option includes six tickets to the Melbourne Marketing Forum and brand acknowledgement at the event. Plus, your support directly assists our charity partner STREAT. Available at the Eventbrite ticket checkout.
Location
Monash Conference Centre
Level 7
30 Collins Street
Melbourne Victoria 3000
Public Transport
A 50m walk from the Spring Street stop on tram lines 11, 12, 48 and 109, or a 5 minute walk from Parliament Station.
View in Google Maps →
Parking
The First Parking carpark under Collins Place is a 4 minute walk from the venue.
Other details
Beers, wines and sandwiches are offered throughout the evening.